Caroline Southard has spent over 20 years helping clients understand their customers more deeply. In this time, her work has enabled companies to innovate and progress their products and services, generating multi-£million profits. Insights have been found through her wisdom and business experience to probe more deeply at relevant ‘crunch’ spots in a conversation.

Caroline has a particular interest in the relationship between thinking, feeling and doing and also subconscious motivations to behaviour. Therefore, her research work has taken her into a range of business industries, covering new product development, proposition iteration, advertising campaign development and also message, ad and product testing.


Lucy is known for her original ideas that she carries through to create striking illustrations and designs.  She has worked with clients including BT, The British Council, Phones 4U, Yo Sushi and Cbeebies; to create innovative project solutions for websites, videos, applications, games and printed materials.  Lucy achieved an MA in Sequential Design and Illustration in 2011 and has just finished her first book of illustrations, called “Puzzle”, exploring the areas of optical illusions and magic.  Her personal work feeds into her professional activities enriching the work that she produces for clients.    Lucy created the illustrations for The Creative Connection website.  She also storyboarded and directed the Co creation video, which was animated by Angie Thomas


Angie began her professional life as a 2D animator. As her interests developed she started editing. She has been working as a camera operator and video editor since, filming live feed for conferences, award ceremonies, live events, and producing more than 200 promotional videos from concept through to final edit. To date she has worked for over 15 years in image-based industries. As a video editor she has worked on promotional projects used for digital advertising, to live capture and feed for events. Her clients have included Delliotts, Cancer Research, LG, and RBS. Her skills include digital animation, image manipulation, camera operation and video editing.