Qualitative research is a speciality. Techniques include in-depth interviews,focus groups, observations and accompanied visits. Semiotics is a recent addition as a way of understanding customers from the outside-in.
Marketing campaigns are given clear meaning and longevity, when underpinned by strategy and planning. This includes understanding competitor landscape, defining the target market and setting clear objectives.
Mapping current customer experiences highlights gaps and challenge areas. Designing ideal customer experiences, provides clarity for activation and communication opportunities. It can also be used for the foundations of service design.
Offline and online
High street banking, investment banking and insurance
AI, publishing and online
Animal, Science and Arts
Post Graduate and Exam boards
Mobile and landline
Devices, pharmaceuticals, education