Qualitative research is a speciality. Techniques include in-depth interviews,focus groups, observations and accompanied visits. Semiotics is a recent addition as a way of understanding customers from the outside-in.
Marketing campaigns are given clear meaning and longevity, when underpinned by strategy and planning. This includes understanding competitor landscape, defining the target market and setting clear objectives.
Mapping current customer experiences highlights gaps and challenge areas. Designing ideal customer experiences, provides clarity for activation and communication opportunities. It can also be used for the foundations of service design.
Director
Offline and online
High street banking, investment banking and insurance
AI, publishing and online
Animal, Science and Arts
Post Graduate and Exam boards
NPD, U&A
Mobile and landline
Devices, pharmaceuticals, education
As a consultant, I work independently using my expertise in market research or semiotics or strategy work to undertake a project. I collaborate with you at relevant stages and personally take responsibility for the tasks. This saves you time and utilises me as an external, expert resource.
As a collaborator I work cross-functionally too. This is either with members of your team or my specialist associates. We use the best of our combined knowledge and experience to make progress together on a project. This usually encompasses customer experience, strategy and marketing planning work.
As a creator, I make something from scratch. Either with you, with your team or on my own. Custom-designed work has included new service design, training courses, creative thinking off-sites or completely new approaches to achieving project objectives.