The Creative Connection is a collaboration of freelancers, run by Caroline Southard, a freelance creative researcher, specialising in a range of qualitative techniques to understand people more deeply.
Qualitative: in-depth interviews, group moderation, UX methodologies, laddering, observation, in-situ intercepts, visual metaphor interviewing, co-creation, graphic facilitation, online moderation, secondary research
Analysis: common themes (staged analysis), creative connections, group analysis (discussion, workshops, brainstorms)
Outputs: graphic top quality designed slides, vox pops, in-situ video shorts, succinct notes (e.g. Tables, bullets), personnas, heuristic reviews
Admin: project management, writing screeners, designing questionnaires, crafting question frameworks and guides, preparing stimulus
Check out our 2 minute illustrative video to find out more about how we connect with people