insight

NHS satisfaction survey requires innovation

My father underwent major lung surgery just over a week ago.  He was diagnosed with primary lung cancer in March as a result of a follow-up CT scan from a previous cancer.  If he hadn’t had cancer before, they probably … Continue reading

The Creative Struggle

When people think of creative struggle, they can think of a range of mental pictures, but most commonly, people think of archetypes focused around lone genius, artistic madness and frustrated thinking, punctuated by rare lightening strikes of inspiration. This is … Continue reading

Emotional insights from effective co-creation

We’re looking forward to a meeting early in January with a company that is in the mock-up stages of designing male beauty products.     One of the things we thought would be a great idea to discuss when we … Continue reading

Our take on….John Lewis’ services strategy

John Lewis is seriously bucking the high street sales trend.   Sales up w/e Dec 4 9.6% on last year’s equivalent snow hit period and 10.9pc up in the same week of 2009 according to the Telegraph last Sunday. MD Mr … Continue reading

Co-creation insights from The Design Museum

The Design Museum is now showing Terence Conran’s The Way We Live Now exhibition until March 2012 + there’s loads of other interesting stuff upstairs too.     Going specifically to get co-creation stimulus, it wasn’t disappointing. Here are our top insights … Continue reading